Webinars I've presented, debates I've taken part in, and research of mine that's been written about.
A webinar I co-presented on eye square's Digital Experience Sandbox. FMCG brands live or die by how their products look on Amazon, Walmart and Tesco — and usually only find out after launch. We show how to test packaging and product pages against real shoppers first.
Watch on YouTube Read the write-up on eye-square.comMy first solo introduction to the Sandbox — a longer, more hands-on tour of how the platform works, what setting up a test actually involves, and what the results look like once real shoppers have been through it.
Watch on YouTubeIt's clear that there is a lack of information on rural areas, especially on the challenges they face. This means we risk having policies that disproportionately address urban realities.Freddie Alloh, lead researcher, Rural Barometer Survey
I was lead researcher on the Rural Barometer Survey at Savanta ComRes, looking at how rural Europeans actually experience transport, energy and internet access. The Brussels Times covered the findings — among them that 53% of rural citizens don't feel adequately represented by the EU.
Read the articleI ran the research behind this Euractiv policy debate in Brussels, and opened the session by taking the audience through the key findings. The panel then picked up the question the data raised: who actually holds the power to decarbonise home heating — policymakers or consumers — and why efficient solutions that already exist aren't being adopted anywhere near fast enough.
Watch on YouTube